Who better to trust with your practice's growth than a fellow physician?
Surgical practices are losing high-value patients every month to marketing agencies that have never set foot in an OR. They measure clicks and impressions. They have no idea what a case value means, what the private-pay conversion cycle looks like, or why a patient who can afford a $15,000 procedure needs a completely different conversation than someone shopping on insurance.
Michael Abdou, MD saw this clearly after graduating from medical school. The gap between how surgical practices actually operate and how agencies approach marketing them was obvious from day one.
"I graduated from medical school and looked at how surgical practices were being marketed. It was clear nobody in the room had ever worn a white coat."
Michael Abdou, MD, Founder of MD Acquisition™That observation became MD Acquisition™. Michael brings 4 years of experience growing businesses and a deep passion for helping practice owners succeed. He applies that experience alongside his clinical knowledge to build acquisition systems around how surgical practices actually work: the patient decision cycle for high-ticket procedures, the trust requirements before a consult gets booked, the difference between a curious inquiry and a qualified surgical prospect.
The result is a system that goes well beyond generic marketing. Every campaign, every follow-up sequence, every review-building touchpoint is built around deep knowledge of how surgical patients think, research, and decide.